TREND REPORTS
In order for us to help our brands connect with gamers, it’s important that we first have a pulse on what is happening in gaming culture. Each month, we share a trend report that features everything from brand activations, major developments and even a few missteps.
2/23/21FEBRUARY 2021
GameStop stock price soars during Wall Street showdown, TikTok becomes more influential, gaming brands help gamers beyond gaming and large companies continue to acquire studios in the name of exclusive content.
1/21/21JANUARY 2021
Big companies are having to take more accountability for recent shortcomings, social media platforms are being replaced by gaming, esports organizations are looking for new ways to cultivate talent and some nonendemic brands are going directly to gamers.
12/16/20DECEMBER 2020
Esports organizations are evolving, mental health benefits are starting to be appreciated, gaming companies continue to look for partners to round out their product offerings and female gaming groups are starting to get more funding and attention.
11/15/20NOVEMBER 2020
Politicians upping their game, gaming franchises turning into movies and TV series, major delays for some big-name games and athletes turning their downtime into big bets in gaming.
10/11/20OCTOBER 2020
Amazon going beyond Twitch, large companies acquiring their way to the top, diversity and accessibility becoming more prevalent and PlayStation and Xbox consoles sell quickly.
9/12/20SEPTEMBER 2020
Casual gamers are getting more love, celebrities are using gaming to reach younger audiences, publishers are starting to push more boundaries in their upcoming titles and accessory companies are timing releases with console makers.
8/17/20AUGUST 2020
Big streamers return to new platforms and see unparalleled viewership, gamers want fame beyond gaming, nonendemic brands struggle to understand the rules of engagement and large brands continue to challenge the entertainment status quo.
7/10/20JULY 2020
Powerhouse brands look to solidify their future in gaming, nonendemic brands create in-game experiences, some of the biggest names in gaming feel criticism and apparel brands are capitalizing on the opportunities in gaming.
6/14/20JUNE 2020
Following the murder of George Floyd, the gaming community and industry showed how it can put aside its differences and rally behind a common cause as gamers used their streams, purchases and platforms to demand diversity and condemn discrimination.
5/18/20MAY 2020
Game worlds are quickly turning into their own social networks, VALORANT announces its presence with authority, more esports organizations are prioritizing content production over game practice and esports streaming number reaches new heights.
4/21/20APRIL 2020
Brands adjust offerings following COVID-19 challenges, esports viewership skyrockets as traditional sports are canceled, major title releases see spikes as more people find themselves stuck at home and brands continue to strike deals with new talent.
3/12/20MARCH 2020
COVID-19 puts everything on hold, from conventions to game releases to hardware manufacturing, Doom and Animal Crossing fan bases unite, gaming culture makes its way into fashion and packaged goods and new streaming platforms take aim at Twitch.
2/8/20FEBRUARY 2020
Streaming rights continues to heat up, esports makes its way into schools and local communities, established brands expand their service offerings with the formation of new business groups and top organizations move for increased diversity in leadership.
1/17/20JANUARY 2020
Fortnite uses partnerships and activations to remain relevant, console wars are heating up, top streamers are focusing on charitable causes and large gaming companies continue to buy up smaller ones to strengthen their presence.
12/22/19DECEMBER 2019
Cloud gaming limps out of the gate, the battle for streaming talent heats up, more venture capitalists look to cash in on esports and more brands aspire to create the best in-person venues.
11/11/19NOVEMBER 2019
Fortnite’s season-ending stunt solidifies it as the leader in gaming, health concerns become a major focus for gamers and organizations, streaming platforms see spikes in membership as new talent signs and League of Legends dominates viewership.
10/15/19OCTOBER 2019
Gaming subscription services go live with old and new titles, retro games are making a comeback on Twitch, streaming tools become a valuable commodity and premier tournaments continue to set records.
9/15/19SEPTEMBER 2019
Streaming platforms get aggressive in pursuit of subscribers, major gaming tournaments are becoming a pathway to household stardom and loot boxes and microtransactions get more controversial.
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